The best means to ensure a strong relationship with a customer is through the use of transactional emails such as invoices, notices, etc. You have the attention of the customer as they expect and await confirmation emails, billing statements, etc. You have instantaneous behavioral information about the customer since they just took an action to produce this confirmation email or purchased something from you.
With Campaign Intelligence you can easily transform transactional emails into relevant marketing emails that the consumer can further act upon. Offers made through transactional email are highly relevant, thus, successful. This strategy is currently in use by most major online retailers in the form of, "People who bought this also bought�".
Cross sell offers based on items in order
Include Relevant information based on items in order